Sour IPA Can Design
Client
Bee Hive Brewing Co.
Year
2022
This is a personal project based on a made-up brewery and beer.
I built a deck and pitched two designs to Bee Hive Brewing Co. for their latest Sour IPA, a blueberry, basil, and black tea sour.
Project Break Down
The first thing I did was design the brand. I came up with the name, "Bumble Bee Brewing Co." and quickly created a logo. From there, I picked 3 brand values and I chose two fonts and four colours that I believe work well together.
Then, I came up with the product - a blueberry, basil, black tea sour IPA!
I put together a brief outlining exactly what the client is asking for.
I also created two mood boards from the client to prompt some inspiration.
Moving forward, I embraced the simplicity and retro feel to the mood boards and worked on finding a way to incorporate this with the requirements written in the brief.
I submitted two designs, which the client would then review and respond with feedback.
