Craft Market Poster Design
Client
Crafternoon
Year
2024
This is a personal project based on a made-up craft fair.
I designed a poster to advertise the event Crafternoon, a craft market.
Project Break Down
My goal was to design an approachable and trendy poster (8.5" x 11") that celebrates artisan products and their makers. The target audience is adults aged 18-30 with expendable income.
I started by exploring bold fonts and colour palettes.
I played with fonts that looked unique and fit with the playful ambiance of the market. I also wanted to make sure that it was clear the event was a market, so I made sure to include that in the text.
When it came to settling on a colour palette, I knew I didn't want to use white or black. I was inclined to use the three primary colours (red, blue, and yellow) since they are the foundations to creating other colours. I liked this concept, but primary colours are often used together to market to children and I wanted to make sure the poster attracted Crafternoon's target audience.
In the end, I settled on six colours that compliment and contrast each other in a modern and exciting way.
I sketched out nine different designs, then narrowed it down to three to test my colour palette with. Once I added colour, I knew which one I'd be presenting...
