Sour IPA Can Design

Client

Bee Hive Brewing Co. 

Year

2022

This is a personal project based on a made-up brewery and beer.

I built a deck and pitched two designs to Bee Hive Brewing Co. for their latest Sour IPA, a blueberry, basil, and black tea sour. 

Front of Can
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Front of Can II
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Product Description
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Back of Can
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Front of Can
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Side of Can
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Product Description
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Back of Can
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Project Break Down

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The first thing I did was design the brand. I came up with the name, "Bumble Bee Brewing Co." and quickly created a logo. From there, I picked 3 brand values and I chose two fonts and four colours that I believe work well together.

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Then, I came up with the product - a blueberry, basil, black tea sour IPA!

I put together a brief outlining exactly what the client is asking for.

I also created two mood boards from the client to prompt some inspiration. 

Moving forward, I embraced the simplicity and retro feel to the mood boards and worked on finding a way to incorporate this with the requirements written in the brief.

I submitted two designs, which the client would then review and respond with feedback.

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