Hard Cider Designs
Client
Rosy Grove Farm & Cidery
Year
2024
This is a personal project based on a made-up cidery.
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I built a deck and designed a can for 3 of Rosy Grove's cider flavours: Classic Dry, Juicy Peach and Apple Cranberry.
Project Break Down
To build the brand, I started with the name. I chose a colour palette and created a logo. I immediately wanted to lean into the retro vibe I was getting from the colours.
I put together a brief outlining exactly what the client is asking for.
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One design for each of their three ciders. The main challenge here is to ensure the designs are both cohesive and unique and be flexible enough for the brand to grow their line of products without needing a total redesign.
I wanted to keep the design simple, allowing the image, inspired by retro textile design, to pop. Leaving negative space on the can makes the information that is there stand out. Immediately, the consumer knows what their drinking, whether they've read the name or not.
Moreover, by fully embracing RGC's retro personality, the design evokes fond, nostalgic memories. Thus, the whole interaction, from laying eyes on the can to cracking it open, is an enjoyable experience between brand and consumer.
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